The Water Tree Store

Our crowded, modern world is more polluted than nature intended, and it takes a toll on our water. According to the EPA, common water contaminants in US municipal water include microorganisms, disinfectants, inorganic chemicals (like arsenic, fluoride, lead, and mercury), organic chemicals, and even radiation! These pollutants in our water can hurt our well-being, but we can’t avoid our need for water—it is necessary for life. Water is the best way to stay hydrated, focused, and aware. We need it to operate smoothly, facilitate digestion, lubricate joints, push out toxins, prevent fatigue from dehydration, & give us energy. Water is the easiest way to maintain a healthy, active lifestyle.

At Dream Tree Family and Water Tree Stores, clean, pure water is only our starting point! More often than not, bottled water companies and filtration systems end up removing both the good and the bad from water. This leaves what we call dead, acidic water—water with a lower pH and without the essential minerals of water found in nature.

Our health is very closely linked to the pH levels of the water and blood circulating in our bodies. A low pH contributes to an acidic body that is a breeding ground for disease which is why Dream Tree & Water Tree Stores offer alkaline water solutions. Alkaline water helps to raise the pH of your body so that it can function like it should and hydrate more efficiently.

A higher level of acidity in your body isn’t the only factor that contributes to poor health. Dehydration can slow your metabolism and lead to weight gain, impair your mental abilities, and leave you feeling exhausted, hungry, and grumpy. This is another area that we go above and beyond because many of our products are able to create very small clusters of water molecules, or microclusters. Water that is delivered to your cells in microcluster form are able to hydrate you faster and more effectively.

And don’t be fooled by other alkaline water companies that use electrical ionizers to zap water into a dead alkaline condition! Our patented ceramic conversion process transforms water to an alkaline state while adding essential minerals and antioxidants. Dream Tree water is living water! That's why we offer water solutions for the way that we live! From Antioxidant Alkaline Water to filtered shower heads & Whole House Systems we have something to offer every need and budget.

The Alkaline Buzz

The following article is from Beverage World.  Although, it says the "jury is still out on the efficacy of drinking these waters", testimonies are abundant.  It's not necessary to purchase the expensive bottled water from your local store.  You can pick up natural alkaline water at your local Water Tree Store, or make it at home for pennies.  See our options at TheWaterTreeStore.com.

Source:  http://www.beverageworld.com/articles/full/15695/the-alkaline-buzz

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By Jennifer Cirillo

The idea that some types of water could be better for you than others might have consumers a bit baffled, but a niche segment of the bottled water category is beginning to gain some ground. Alkaline water or ionized water isn’t a new idea. It’s been around for quite some time. However, it is getting some more recognition as new products tout their high pH levels and claim they are healthier to drink than tap water or water with a neutral pH of 7 (a pH lower than 7 is acidic and a pH higher than 7 is alkaline).

The claim behind alkaline water is that it neutralizes the acid in the body, acting as an antioxidant. The jury is still out on the efficacy of drinking these waters, but there is a buzz on the market and consumers seem to be latching on.


“I’ve seen more and more alkaline water producers showcasing their products at various trade shows, but it appears that with regard to bottled water in particular and health and wellness in general, manufacturers are always looking for different hooks for consumers,” notes Jonas Feliciano, beverage analyst for Euromonitor International. “Alkaline water seems to fall into that whether or not there are some consumers that are a bit wary of it.”

Essentia super hydrating water has been on the market for more than a decade. Produced by Essentia Water, Inc., based in Bothell, Wash., the bottled water is available nationwide and is sold in natural food stores as well as national grocery chains and online on sites like Amazon. In recent years, the brand has seen sales pick up, according to Paul Curhan, an outside marketing consultant for Essentia, who recently joined the team.

“I think there is more awareness for these higher pH waters,” he says. “Consumers have a better appreciation that not all water is the same just with different packaging. Consumers are shifting to functional beverages, healthier beverages, and we are benefiting from that general shift.”

The company refers to Essentia as a premium, electrolyzed/restructured water that is electrolyte-enhanced with optimum alkalinity and an “ideal pH” of 9.5.

While some waters get their higher pH from added minerals, other waters are chemically altered, like Essentia. Essentia achieves its alkalinity by using Ionic Separation Technology where acidic ions are separated from the alkaline ions and then removed from the water. According to the company, this allows for charged electrolytes, better permeation, and therefore, faster hydration.

Flavor is also a factor with alkaline water.

“It’s purporting a healthier water and also a better tasting water,” says Feliciano. “I’ve seen salesmen or brand representatives promote the high pH level in terms of health, but in actually tasting the water there is a different taste to it. It almost tastes cleaner, more crisp than tap water or a spring water.”

Activate Drinks, a functional water from The Rising Beverage Co. LLC., based in Los Angeles, recently added a high-pH water to its lineup of enhanced waters. Activate Pure Water + Electrolytes has a pH of 8 and was boasts a “unique blend of sodium-free electrolytes” for better hydration. Reza Mirza, president of the company says, “We wanted to be the one brand offering for all the beverage needs,” when asked about the addition to the portfolio. “There are a certain segment of consumers who believe that drinking alkaline water balances out the body.”

The company offers the water in a 1-liter package. Though Mirza doesn’t see this segment of bottled water claiming large amounts of shelf space in the convenience channel, he does recognize that there is a following for this type of product. “Consumers that do consume alkaline water swear by it,” he says, however, “I see it as being more of a niche product.”


The consumer following also includes celebrities and professional athletes. Real Water, owned by Affinitylifestyles.com, Inc., based in Las Vegas, Nev., has been seen in the hands of celebrities from Kim Kardashian to Clint Eastwood. Real Water reaches its pH by using proprietary E2 technology. E2 stands for Electron Energized, the company says, and the technology adds electrons to the water through electrical restructuring.

“We get a tremendous amount of celebrities and athletes that drink our water and my view on that is because if you are a Hollywood movie star you are obsessed with maintaining your looks and health,” says Laurel Fee, vice president of public relations for Real Water.

Another company that has extended its portfolio to include alkaline water is WAT-AAH! Rose Cameron, CEO and founder, recognized that this segment is growing in popularity and wanted to offer moms a variety of bottled waters for their children. “It’s increasingly popular,” she says. Wat-aah’s alkaline water has a pH of more than 8, says Cameron, and is known as “the purple one” among the brand’s consumers.

But functionality comes at a price. These waters are considered premium and are priced competitively. Essentia retails for about $1.99-$2.59 for its 1.5 liter bottle, and the 1-liter retails for about $1.50 and the 20-ounce $1.20. 

“Everyone is sort of looking for that hook to charge a little bit more and alkaline water seems to be the next step in that,” says Euromonitor’s Feliciano.

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